In a recessionary market one of the best ways to boost your reenue is to lanch a new product. But then it is also the most risky time to do so. Millions are spent on product development, trial runs at the plant, market research, sampling, focus groups etc. etc.
Insant noodles, instant coffee - this is the culture of the times. Let's face it we have all taken the shortcut at some point in time, even if it compromises the quality of the experience.
In China there is a saying: You eat first with your eyes, then your nose, then your mouth...
How true this is. When you open a menu and there is nothing but text you have to work hard at visualising what the dish would look like.
In my four decades of experience, I am often asked how my campaigns are successful with customers and clients alike during workshops with aspiring photographers, especially in the ever-growing segment of food photography.